Alexandra Burke - Let It Go

Wasn't 2008 a great year for the X Factor



Spyke

I have three issues to raise with the latest Alexandra Burke release:

1

It's called 'Let it Go' which is awfully similar to the title of the Ne-Yo and Calvin Harris single that is heading for #1 this week in the singles chart (though it may well just stall at #2).  There's a reason that Tulisa has recently changed the title of her debut single from 'We Are Young' to 'Young' and that's so people don't get confused.  I know which of the two I'd rather listen to.

2

It all just looks so cheap. The thing I loved about the whole Leona Lewis - Bleeding Love release is that Leona was treated like a star. There was no sending her to Saturday morning TV to play with kids, there was no asking her to Music Channel chat shows; she was a star. Just like you'd never dream of treating Mariah Carey or Whitney Houston like that; why treat Alexandra any different. When you look at this video it just screams one word at me 'CHEAP' 'CHEAP' 'CHEAP'.  Rihanna may use the tube and the Pussycat Dolls did love grinding those poles but Alexandra Burke really doesn't do anything for the London Underground.  Plus her outfits just look rather tacky - there are ways to do classy videos on a budget and this is not it.  I just keep wondering when the Picadilly line might stop for her.

3

Just listening to the song it doesn't really sound like her. Alexandra has a great voice and the X Factor showed the nation that, so I don't understand why her record company feels the need to auto-tune her to that extent.  It wasn't until I saw her in the 'Elephant' video that I really believed she was behind the song.  Then again I thought 'The Silence' was a vocal triumph and yet that has been her only single to miss the top 10 so far - so what do I know.