Thursday, 31 May 2012

Jay-Z & Kanye West - No Church In The Wild

The duo's third video from 'Watch The Throne'



McLovin

It's clear that the biggest success from Jay-Z and Kayne's joint collaboration has been 'N***** In Paris'. At their recent UK tour, they finished their sets performing it no less than six times in a row (!). Boosted by its recent chart run in various countries, another cut from the album doesn't seem out of the question. 'No Church In The Wild' - track one off the album - now has its turn in the spotlight, albeit in an atmospheric and fairly disturbing riot-set promo (the chances of Jay and Kayne releasing a video of them literally rapping on thrones sadly gets smaller everyday).

Out of interest, 'No Church In The Wild' has been used on more than one occasion this year to promote films. 'Safe House' used most of the song in the second half of its trailer (skip to 1.10 mins in).



Slightly bizarrely, Baz Luhrmann's upcoming 'The Great Gatsby' has also used it for promotion (but wisely cuts it out after the first 30 seconds).



With all that spare change lying around, it's no surprise J and K wanted to create their own mini epic. Watch out for the elephant at the end: it's quite something.

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