McLovin
At her current work placement, our good friend Rach ran into Joe Jonas; she described him swaggering down the corridor, one hand in his pocket, surveying the room he entered making seemingly aimless nods to whoever paid him attention. As he breaks free from his purity ring brothers, is his air of arrogance justified?
Well, yes and no. Joe certainly looks the part: stubbled and stained shirt, he seems to be trying to fill the (lets be honest, insurmountable) hole Justin Timberlake leaves as he persists with his movie career. His voice is pleasant and suits the RnB production style of the single. When there is a dearth of big-male pop stars (Bieber excluded), Jonas, with his established fan base, has the potential to be enormous.
However, I just don't think this is the song to do it. The self-vindictive and whiny lyrics are lathered on a little too thickly (that Chris Brown co-wrote it isn't a massive surprise in this respect). The main problem is that it doesn't feel strong enough as a launch single. While it's a departure from his band's more poppy history (I still love Burning Up), it doesn't do much to set him apart from the dozens of singers going down the melodramatic, uber-serious 'you hurt me so bad girl!' direction. I'm not exactly sure what would have worked as an alternative launch single, but I don't think this will attract much attention to those who aren't already Jonas-obsessed.
For these reasons, I think the single will chart no higher than top twenty. While I would be happy for it to go top ten (I like Joe and think he has good potential longevity-wise), I would be very surprised if it did.
I wonder if he'll continue swaggering down corridors if he's sent back to write songs with his brothers?
Chart Predictions
McLovin: 16
Spyke: 54
Actual: -
No comments:
Post a Comment