Song of the week!
McLovin
Unless you're a die hard Chipmunk fan (who he appeared on Beast with), chances are this will be your introduction to up and coming artist Loick Essien (it certainly is for me!). Looking to debut high this weekend, How We Roll is worth your attention for being the catchiest song for quite some time. In the past few weeks of Pitbull and Lazy Song dominance, I've found the charts to be a bit of a chore; Loick has kindly blown those cobwebs away for me.
That's not to say the song isn't stepping a little too close to the derivative dancefloor. The opening sounds like an off-cut from Kanye's 808 and Heartbreaks album, and on a first listen all the various elements - a bit of Akon crooning here, Derulo flourishes there - makes it hard to decide if there's anything unique to the single at all.
But after a few repeat plays, each of songs segments (intro; verse; pre-chorus; Tanya; chorus; amazing 'how we roll' bit of the chorus) reveals multiple nuggets of hooky moments. The synths are balanced well with the thumping piano chords, and his voice soars effortlessly over the high production value. It'll be interesting to see what's in store for his next single: it'll be a tough act to follow.
I would love How We Roll to hit the top five come Sunday, and get the audience it deserves to become a sizable hit.
Chart predictions:
McLovin: 5
Spyke: 4
Actual: 2
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