There isn't much that I can say about Adele's 2011 that hasn't already been said. With one of the best three single runs of the past decade Adele is nicely on her way to selling the 20,000,00th copy of 21 worldwide - a feat I never thought I'd see anyone do again. This is the sort of single that only ever comes along once in a very lucky career - a song that can capture the hearts of the world. For me there were three stages in the story of this song...
1 Jools Holland Performance
Someone Like You is the last song on the record, when I was writing it I was feeling pretty miserable and pretty lonely - which kinda contradicts Rolling In The Deep where I'm like I'm going to be fine without you. This one was me kinda on my knees really. That relationship that the entire record's about is really summed up in Someone Like You, it's changed me in a really good way. It's kinda really made me who I am at the moment and I'm sure they'll be another relationship well I hope so anyway...that helps change and define me as well.
But I can imagine being about 40 and looking for him again and turning up and he's settled and he's got a beautiful wife and some beautiful kids and he's completely happy and I'm still on my own . . . It's kinda about that.
2 The Brit Awards 2011
There's nothing quite like the feeling; when you're listening to a song,
written by someone you don't know - who you've never met.
Who somehow manages to describes exactly how you felt at a particular moment in your life.
This next artist is able to do it time after time...
If you've ever had a broken heart you're about to remember it now.
3 The Video
In a music world where Lady Gaga has demonstrated the importance of event videos to boost the success of your singles and albums, Adele did the complete opposite. Leaving music channels the Brits performance to play, we finally got a glimpse of a video a 'mere' 6 months after the song topped the UK chart (and almost every territory except the US - where it would soon rise to the top of the Hot 100). The video is very modest and humble, a black and white clip showing Adele looking absolutely stunning as she walks along the river Seine. The song really does just speak for itself and I think this beautiful video helps complement it in every way.
Adele would have easily had the biggest selling album of 2011 without this song but it just took her sales to a whole other level. I like to call it the Someone Like You effect; the track helped the album just fly off shelves around the globe.
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