McLovin
This song is a lot of fun. But it is also very silly. It has one of those incredibly clunky lyrics that makes you stop what you're doing and listen to it again and again just to make sure you correctly heard what Aston just sung:
'I wanna love in 3D, I'm gonna turn you on just like a TV'.
It's not like they've tucked it away in the second verse or anything sneaky like that. It's in the song roughly 47 times. But this post isn't to heap scorn on an obviously hilarious line. Aside from potential sexual tension with electrical appliances, '3D' is in fact an incredibly catchy song that is a highly enjoyable part of JLS' third album, 'Jukebox'.
The opening spoken word intro reminds me of Michael Jackson's '2000 Watts' (another quite silly song). Where JLS's track differs is that they remembered to write a tune. I have always been a fan of Aston's light vocals, and there's an earnest quality in his delivery here which I find really endearing. The harmonies in the bridge are lovely, and aside from the synths sounding oddly crunchy in places, the production is lively and bouncy.
Part of me wishes they'd released this as their next - albeit career-suicidal risky - single. Considering they're going to begin their 4D tour soon, this would have served as the perfect run up to it. Imagine a fantastically absurd video with plenty of nods and winks from the group, knowing essentially that what they're singing is pretty stupid, but they're in on the joke as well so it's okay to have a bit of a giggle about it all. 'Do You Feel What I Feel?' is perfectly acceptable as a third cut, but it's hardly a daring choice (and definitely not the third best song on the album: the hit rate on 'Jukebox' is impressively high).
'Do You Feel What I Feel?' is out January 1. It is well worth checking out the video is you haven't already. It's sort of like Justin Bieber's 'One Time' house-sitting promo, except with more snow.
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