Owl City - Fireflies

I'd like to make myself believe...



Spyke

The success of this track still puzzles me; after topping the Hot 100 last year, this and Replay were shifting some serious numbers as clearly a lot of people had their Christmas itunes vouchers to spend. It's soothing inoffensive pop with quite a quaint charm, and a simple enough vocal for even Cheryl Cole to attempt on the live lounge.

This actually ties with Roll Deep's Good Times as the longest running #1 of 2010 with just 3 weeks! After several weeks of strong sales this track eventually hit platinum status and became the year's biggest seller after it's trickling sales allowed it to overtake Helping Haiti (see the next post) but it wasn't to last for long with a certain mega-star duo claiming that title later in the summer. The album provides some easy listening with tracks like Vanilla Twilight, Umbrella Beach and now Peppermint Winter; each of which have been rumoured to be follow up singles but to no avail.

Who'd have thought the download era would create such one hit wonders? The record companies are still to crack how to release post album singles effectively (Roll Deep seem to have suffered seriously with this).