An attempt to re-create the (Ellie Goulding) success of Your Song
Spyke
If you were one of the millions of people tuning into this weekend's X Factor then you may well have noticed this during one of the ad breaks. It would seem that Twinings have taken inspiration from last year's very successful John Lewis Christmas advertisement. 2010 saw Ellie Goulding soar back up the charts with her take on Elton John's Your Song (but of course you've read all about that here). Selling strong well in to the new year, her cover version managed to shift an impressive 600,000 + copies in the UK; a feat that only 9 singles have achieved this year so far.
Given that we have the Goo Goo Dolls' Iris currently sitting at #3 on our UK charts as result of the X Factor, this is very much the sort of track I imagine that has been selling rather consistently on downloads over the past few years. It was a surprise to me to find that the original version of this track actually managed to chart as high as #3 in the UK (and #5 in the US) when it was released by The Calling in 2001. I think this is one of those tracks that really benfits from being sung in a slightly hoarse, deep imperfect style. As the track opens 'So lately, been wondering . . .' you can feel the passion and emotion behind the vocal; as though the singer has 'just' been through a break-up. You just need to compare Westlife's version of What About Now to that of Daughtry and decide for yourself which one portrays more passion and hurt in their delivery.
So it won't come as much of a surprise to you that this track doesn't really do much for me. I very much expect that it's the sort of version that X Factor's Janet Devlin will be providing us with for the next few weeks... and after losing my favourite Amelia Lily last night then I don't think I'll be too switched on by them. This track is currently sat at #13 on itunes so I imagine it could continue to climb up in to the top 10 any day now...
Chart Predictions:
Spyke 9
McLovin 10
Actual 3
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