The follow up to Eminem's 'Not Afraid'.
Spyke
I wasn't expecting to write this so soon but this is taking off as fast as Jay-Z and Alicia did with the second cut there, with the song already reaching #1 on US itunes and #3 here. With this raw and humbling song being based around domestic violence it seems quite apt to have Rihanna feature here. It's very simple and doesn't feature the regular Rihanna middle 8 breakdown or the Eminem intro as we've seen in the past; the track just alternates between the two doing what they do best.
So with Eminem looking to having his new album 'Recovery' at #1 this sunday and two singles in the top ten, the rapper is well and truly making his mark.
As for Rihanna this looks like another huge hit to join her long run of successful collaborations; Ne-yo, Jay Z, T.I. and now Eminem.
The video for this track came out last week and I must say that - I love it! Rihanna has really stepped up the quality of her videos since Disturbia at the end of the GGGB era, showing a much more mature and developed side to her work, plus as Lady Gaga has demonstrated that making an 'event' of a video can send the track to #1 (as was the case with Telephone earlier this year) so the duo have pulled out all the stops for this video. It features the one and only Megan Fox (Transformers) and Dominic Monaghan (Charlie from Lost) as well screen shots of both Rihanna and Eminem in front of a burning house. The video has caused quite the reaction; even breaking youtube records as 'The smash hit, produced by UK rising talent, Alex Da Kid, gained over 6.6 million hits in it’s first 24 hours, making it the Best 60 hour Gainer Rate in the history of You Tube'. Which is putting Kanye West's new promo video for Power to shame as that barely cleared 1 million hits in it's first day.
With Rihanna and Fox being two of my top 3 celeb crushes (along with Keira Knightly) and Charlie being one of my fave Lost characters; then this video is definitely my favourite video of 2010. After keeping it's #1 reign of the US charts for a month now the question is will the video be enough to edge the track to #1 here...
Chart Predictions:
Spyke: 2
McLovin: 2
Actual: 2
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